Aurora Pearls Pty Ltd – Privacy Policy
Effective Date: July 2025
This Privacy Notice explains the privacy practices of Aurora Pearls Pty Ltd (“Aurora Pearls”, “we”, “us”, or “our”) and our website, https://aurorapearls.com.au
It applies solely to information collected by this website, except where stated otherwise, and describes:
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What information we collect
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How we use and share it
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How you can access, correct, or delete it
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How we protect your information
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How changes to this policy will be communicated
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How to contact us regarding privacy concerns
1. Information Collection, Use, and Sharing
Aurora Pearls is the sole owner and controller of the information collected on this website. We only collect information that you voluntarily provide to us through online forms, email, placing an order, browsing our website, or other direct interactions.
We do not sell or rent personal information to anyone. We also do not purchase data from third-party brokers. Our customers come from organic search, referrals, and repeat business.
We use your personal information only for purposes directly related to your interactions with us, such as processing orders, communicating with you, and improving our services.
We may share your information with trusted third parties only when necessary to:
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Fulfil an order (e.g., shipping partners)
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Process payments (e.g., credit card gateways, PayPal, Afterpay)
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Provide technical or marketing services essential to our business operations
Personal details such as your name, address, and contact information may appear on invoices, receipts, shipping labels, or related documentation as part of normal business practice.
Unless you opt out, we may contact you in the future via email, SMS, or other channels to inform you about promotions, new products, or updates to this Privacy Policy. You can unsubscribe at any time.
2. Your Rights and Control Over Your Information
You have the right to:
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Request a copy of the personal information we hold about you
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Request correction or deletion of your personal information
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Withdraw consent for receiving marketing communications
You may exercise these rights by contacting us at
customercare@aurorapearls.com.au
Before releasing information, we may require proof of identity (e.g., a copy of your driver’s licence or passport) to ensure your data is protected.
While we will honour deletion requests where possible, we may retain limited information necessary for business, tax, or legal recordkeeping obligations under the Privacy Act 1988 (Cth) and the Australian Consumer Law.
3. Orders
To make a purchase, you must provide contact information (such as name, address, and email) and payment details. This data is used for billing, shipping, and communication about your order.
If we encounter an issue processing your order, we will use your provided information to contact you directly.
4. Sharing and Third-Party Services
We may share non-personal, aggregated data (for example, general sales trends or location statistics) with partners or analytics providers. This information is anonymous and cannot identify you.
We use third-party service providers, including:
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Australia Post / DHL / FedEx for shipping
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Stripe / PayPal / Afterpay for payment processing
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Google Analytics and Meta (Facebook/Instagram) for analytics and marketing
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Attentive Mobile, Hotjar, or similar tools for user experience optimization
These providers only use your data to perform contracted services on our behalf and do not retain or share it for their own purposes.
5. Security
We take your privacy seriously and apply reasonable physical, electronic, and managerial procedures to protect your information.
When you provide sensitive information (such as payment details), the data is encrypted during transmission via SSL (Secure Socket Layer) technology.
Only authorized employees who need your information to perform their duties (e.g., billing, customer service) have access to it. Our servers and data storage systems are maintained in a secure environment.
6. Cookies and Tracking Technologies
Our website uses cookies to enhance functionality and improve user experience. Cookies help us:
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Recognize returning visitors
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Save shopping preferences
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Analyse site usage
You can disable cookies in your browser settings; however, doing so may affect the functionality of our website or your ability to make purchases.
Some cookies are essential for site operation, while others (e.g., analytics or advertising) can be disabled without major impact.
We also use tools such as Google Analytics, Facebook Pixel, and Hotjar, which may use cookies or similar technologies. These third parties have their own privacy policies.
7. Links to Other Websites
Our website may contain links to external sites. Aurora Pearls is not responsible for the privacy practices or content of such sites. We encourage you to review their respective privacy policies before providing any personal information.
8. Notification of Changes
If we make significant changes to this Privacy Policy, we will notify customers by email or via a prominent notice on our website.
9. Australian Privacy Rights
As an Australian company, Aurora Pearls complies with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
You have the right to:
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Access and correct your personal information
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Make a complaint if you believe your privacy has been breached
If you have a complaint, please contact us first. If unresolved, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at https://www.oaic.gov.au
10. International Users (GDPR & UK DPA)
If you are a resident of the European Economic Area (EEA) or the United Kingdom, you have rights under the General Data Protection Regulation (GDPR) and the UK Data Protection Act 2018, including the rights to:
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Request access to your personal data
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Correct inaccuracies
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Request erasure (“right to be forgotten”)
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Object to or restrict processing
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Withdraw consent
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Request data portability
If you wish to exercise these rights, please email customercase@aurorapearls.com.au
11. Children’s Privacy
Our website and services are intended for adults (18 years and over). We do not knowingly collect personal information from children. If you believe a child has provided us with their information, please contact us immediately and we will delete it.
12. Marketing Communications & Opt-Out
You may unsubscribe from marketing emails or text messages at any time by following the unsubscribe link provided in the communication or by contacting us directly at customercase@aurorapearls.com.au
13. Contacting Aurora Pearls
If you have any questions, requests, or concerns about this Privacy Policy, please contact us at:
Aurora Pearls Pty Ltd
customercase@aurorapearls.com.au -